WDH Design

McKesson's objective at this show was to promote their radiology software.  This client typically prefers to use a hybrid solution for the majority of their booths, which is comprised of custom elements along with a rental wall system. This allows them to achieve a custom look while meeting a limited budget.

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The client requested a large number of conference rooms that were placed on the rear perimeter of the booth space. Product demonstration areas were highlighted at the front of the exhibit.  A custom video wall at the center of the space created a unique, eye-catching visual that cleverly concealed a column on the show floor.