Initial concept that won RPF. Using strong geometry and lighting to create a unique environment that draws the eye to the center of the space, highlighting the company's new Haylcon machine.
Detail view of software workststions
To create texture and mass without volume I designed the blades for the curved wall that represented the titanium plates that are in the Halcyon machine that mesh together to create a customized opening to control the exact location for the radiation treatment the radiation
Initial concept that won RPF. Using strong geometry and lighting to create a unique environment that draws the eye to the center of the space, highlighting the company's new Haylcon machine.
Varian
Varian Medical makes hardware and software to identify cancer in patients. In line with their cutting edge business, they requested an environment that would push the envelope of design. Rather than follow the traditional look of their past exhibits, the client requested a more aggressive design with improved traffic flow. This was accomplished by separating the clients' two radiology machines to increase traffic.
Workstations lined the exterior of the exhibit to showcase their software. Each workstation featured an illuminated graphic which was double-sided and edge-lit for identity and way-finding .
Selecting white for the overall structure allowed the unique forms to standout within the exhibit hall environment. Pops of color stood out against the white base and served to emphasize graphic messaging. Theatrical lighting provided further accents to create movement throughout the space.